Friday, September 19, 2014

The Rise of the Modern Convenience Store in Europe

The slow economic recovery in Europe hasn’t delivered as much positivity as consumers had expected, keeping optimism in short supply. Consumers remain cautious, and the economic turbulence of the last five years has changed shopper behaviour in the process. In short, shoppers have grown increasingly focused on value, cost and convenience—attributes that have sparked expansion in the discount trade channel, the development of smaller store formats in many countries and the creation of a new online channel in some countries. Read More @ The Rise of the Modern Convenience Store in Europe | Nielsen Europe Insights

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